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Crimson Rock Investments Brands

Brand Focus

We seek to invest in or partner with the following brands:

  • Thompson Hotels
  • Joie de Vivre Hotels
  • Graduate Hotels
  • ACE Hotels
  • Freehand Hotels
  • 21C Museum Hotels
  • Generator Hostels
  • SLS Hotels
  • Virgin Hotels
  • Sixty Hotels
  • Kimpton Hotels

  • AC Hotels by Marriott
  • Aloft by Starwood
  • Andaz by Hyatt
  • Canopy by Hilton
  • Centric by Hyatt
  • Edition by Marriott
  • Le Meridien by Marriott
  • Moxy by Marriott
  • Hilton Tru
  • Element By Westin
  • W Hotels by Marriott
  • Autography Collection by Marriott
  • Curio Collection by Hilton
  • Tapestry Collection by Hilton
  • Unbound Collection by Hyatt
  • Tribute by Marriott

Apart from the brands listed above, we are also open to partner with independent hotels and smaller lifestyle brands.

Lifestyle

Independent lifestyle brands

  • Thompson Hotels
  • Joie de Vivre Hotels
  • Graduate Hotels
  • ACE Hotels
  • Freehand Hotels
  • 21C Museum Hotels
  • Generator Hostels
  • SLS Hotels
  • Virgin Hotels
  • Sixty Hotels
  • Kimpton Hotels

Chain lifestyle brands

  • AC Hotels by Marriott
  • Aloft by Starwood
  • Andaz by Hyatt
  • Canopy by Hilton
  • Centric by Hyatt
  • Edition by Marriott
  • Le Meridien by Marriott
  • Moxy by Marriott
  • Hilton Tru
  • Element By Westin
  • W Hotels by Marriott
  • Autography Collection by Marriott
  • Curio Collection by Hilton
  • Tapestry Collection by Hilton
  • Unbound Collection by Hyatt
  • Tribute by Marriott

Independent Hotels or Smaller Lifestyle Brands

Apart from the brands listed above, we are also open to partner with independent hotels and smaller lifestyle brands.

Approach

Millennial Focus

We work closely with millennial focused brands to understand their growth plans and strategic priorities.

Creative Sourcing

Contract with a stronger brand or reposition the property to an independent hotel.

Proactive Management

We invest and directly oversee the renovation of the property. Following the investment we proactively asset manage.

Contact

Thank you for interest in Crimson Rock Capital. Please fill out the form below to indicate your interest.

Contact Crimson Rock Investments