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What we invest in

We are a hotel investment company that aims to be a catalyst for personal, community and global transformations.
We expect each stakeholder to benefit from our investments:

Star-rating Potential

Building standards lending themselves to a 2-star rating and above.

Building versatility

Solid physical structure and flexible layout of the building and its amenities.

Public Space

Interior or exterior spaces that are conducive to socializing.

We can create value in the following instances:

Management

Property management team is stretched.

Competition

Property is underperforming its competition.

Brand

Hotel chain afiliation can be improved.

Independents

Independently managed properties benefit from repositioning.

Renovations

Required renovation is above owner's budget.

Exit

Owner looks to monetize, reallocate capital.

Ownership

Ownership structure is complicated.

Comingling

Property is commingled with other assets.

How We Invest

Responsive

24/7

Available 24/7 for requests, dialogue.

Data Needs

Upfront about information requests.

Feedback

Quick feedback on viability, path forward.

Transparent

Deadlines

Clear about target timeline and deadlines.

Terms

Forthcoming about deal terms and conditions.

Price

Upfront about our views on price and value.

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How We Invest

Thorough

Close review

In-person property tours.

Multiple perspectives

Joint underwriting with our strategic partners.

Careful contracting

Detailed consideration of terms and conditions.

Creative

Structure

Open minded about deal structure.

Partnering

Innovative partnership.

Financing

Flexible financing structure.

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Why Work With Us

True Partner

We understand that in most cases it's more than just a financial transaction. The property may be the main income source, may employ family members or may be part of building a legacy.

Experienced

We have extensive experience in engaging directly with the owner(s) and their families.

Win-Win

Crimson Rock Capital has successfully engaged with property owners directly and has worked creatively to achieve their personal and financial objectives by crafting deal structures as a win-win.

Contact

Thank you for interest in Crimson Rock Capital. Please fill out the form below to indicate your interest.

Contact Crimson Rock Investments