BRAND FOCUS
We seek to invest in or partner with the following brands:
INDEPENDENT LIFESTYLE BRANDS
Thompson Hotels
Graduate Hotels
Freehand Hotels
Generator Hotels
Virgin Hotels
Kimpton Hotels
Graduate Hotels
Freehand Hotels
Generator Hotels
Virgin Hotels
Kimpton Hotels
Thompson Hotels
Graduate Hotels
Freehand Hotels
Generator Hotels
Virgin Hotels
Kimpton Hotels
Graduate Hotels
Freehand Hotels
Generator Hotels
Virgin Hotels
Kimpton Hotels
CHAIN LIFESTYLE BRANDS
AC Hotels by Marriott
Andaz by Hyatt
Centric by Hyatt
Le Meridien by Marriott
Hilton Tru
W Hotels by Marriott
Curio Collection by Hilton
Unbound Collection by Hyatt
Andaz by Hyatt
Centric by Hyatt
Le Meridien by Marriott
Hilton Tru
W Hotels by Marriott
Curio Collection by Hilton
Unbound Collection by Hyatt
Aloft by Starwood
Canopy by Hilton
Edition by Marriott
Moxy by Marriott
Element By Westin
Autography Collection by Marriott
Tapestry Collection by Hilton
Tribute by Marriott
Canopy by Hilton
Edition by Marriott
Moxy by Marriott
Element By Westin
Autography Collection by Marriott
Tapestry Collection by Hilton
Tribute by Marriott
INDEPENDENT HOTELS OR SMALLER LIFESTYLE BRANDS
Apart from the brands listed above, we are also open to partner with independent hotels and smaller lifestyle brands.
APPROACH
Millennial Focus
We work closely with millennial focused brands to understand their growth plans and strategic priorities.
Creative Sourcing
Contract with a stronger brand or reposition the property to an independent hotel.
Proactive Management
We invest and directly oversee the renovation of the property. Following the investment we proactively asset manage.
