WHAT WE INVEST IN
We are a hotel investment company that aims to be a catalyst for personal, community and global transformations. We expect each stakeholder to benefit from our investments:
Building standards lending themselves to a 2-star rating and above.
Solid physical structure and flexible layout of the building and its amenities.
Interior or exterior spaces that are conducive to socializing.
We can create value in the following instances:
Property management team is stretched.
Property is underperforming its competition.
Hotel chain afiliation can be improved.
Independently managed properties benefit from repositioning.
Required renovation is above owner's budget.
Owner looks to monetize, reallocate capital.
Ownership structure is complicated.
Property is commingled with other assets.
24/7Available 24/7 for requests, dialogue.
Data NeedsUpfront about information requests.
FeedbackQuick feedback on viability, the path forward.
DeadlinesClear about target timeline and deadlines.
TermsForthcoming about deal terms and conditions.
PriceUpfront about our views on price and value.
Close reviewIn-person property tours.
Multiple perspectivesJoint underwriting with our strategic partners.
Careful contractingDetailed consideration of terms and conditions.
StructureOpen minded about deal structure.
FinancingFlexible financing structure.
WHY WORK WITH US
We understand that in most cases it's more than just a financial transaction. The property may be the main income source, may employ family members or may be part of building a legacy.
We have extensive experience in engaging directly with the owner(s) and their families.
Crimson Rock Capital has successfully engaged with property owners directly and has worked creatively to achieve their personal and financial objectives by crafting deal structures as a win-win.
Thank you for interest in Crimson Rock Capital. Please fill out the form below to indicate your interest.