WHAT WE INVEST IN
We are a hotel investment company that aims to be a catalyst for personal, community and global transformations. We expect each stakeholder to benefit from our investments:
Star-rating Potential
Building standards lending themselves to a 2-star rating and above.
Building versatility
Solid physical structure and flexible layout of the building and its amenities.
Public Space
Interior or exterior spaces that are conducive to socializing.
We can create value in the following instances:
Management
Property management team is stretched.
Competition
Property is underperforming its competition.
Brand
Hotel chain afiliation can be improved.
Independents
Independently managed properties benefit from repositioning.
Renovations
Required renovation is above owner's budget.
Exit
Owner looks to monetize, reallocate capital.
Ownership
Ownership structure is complicated.
Comingling
Property is commingled with other assets.
Responsive
24/7
Available 24/7 for requests, dialogue.Data Needs
Upfront about information requests.Feedback
Quick feedback on viability, the path forward.Transparent
Deadlines
Clear about target timeline and deadlines.Terms
Forthcoming about deal terms and conditions.Price
Upfront about our views on price and value.
Thorough
Close review
In-person property tours.Multiple perspectives
Joint underwriting with our strategic partners.Careful contracting
Detailed consideration of terms and conditions.Creative
Structure
Open minded about deal structure.Partnering
Innovative partnership.Financing
Flexible financing structure.WHY WORK WITH US
True Partner
We understand that in most cases it's more than just a financial transaction. The property may be the main income source, may employ family members or may be part of building a legacy.
Experienced
We have extensive experience in engaging directly with the owner(s) and their families.
Win-Win
Crimson Rock Capital has successfully engaged with property owners directly and has worked creatively to achieve their personal and financial objectives by crafting deal structures as a win-win.
CONTACT
Thank you for interest in Crimson Rock Capital. Please fill out the form below to indicate your interest.
