We are a hotel investment company that aims to be a catalyst for personal, community and global transformations.
We expect each stakeholder to benefit from our investments:
Building standards lending themselves to a 2-star rating and above.
Solid physical structure and flexible layout of the building and its amenities.
Interior or exterior spaces that are conducive to socializing.
We can create value in the following instances:
Property management team is stretched.
Property is underperforming its competition.
Hotel chain afiliation can be improved.
Independently managed properties benefit from repositioning.
Required renovation is above owner's budget.
Owner looks to monetize, reallocate capital.
Ownership structure is complicated.
Property is commingled with other assets.
Available 24/7 for requests, dialogue.
Upfront about information requests.
Quick feedback on viability, path forward.
Clear about target timeline and deadlines.
Forthcoming about deal terms and conditions.
Upfront about our views on price and value.
In-person property tours.
Joint underwriting with our strategic partners.
Detailed consideration of terms and conditions.
Open minded about deal structure.
Flexible financing structure.
We understand that in most cases it's more than just a financial transaction. The property may be the main income source, may employ family members or may be part of building a legacy.
We have extensive experience in engaging directly with the owner(s) and their families.
Crimson Rock Capital has successfully engaged with property owners directly and has worked creatively to achieve their personal and financial objectives by crafting deal structures as a win-win.
Thank you for interest in Crimson Rock Capital. Please fill out the form below to indicate your interest.