TRACK RECORD

Current Portfolio

Sojourner Glamping

Crimson Rock Capital founded Sojourner Glamping in 2020 to introduce African Hospitality to the US consumer. Our differentiated, year-round outdoor resorts feature luxurious safari tents with multiple rooms and the required amenities to allow you to unplug and enjoy the beauty of nature, including but not limited to swimming pools, playgrounds, spas and a kids club. Our resorts are located within a three hour drive of major MSAs and have the amenities and facilities expected of an upscale resort. Sojourn with us!

https://sojournerglamping.com/

Delta Hotel by Marriott Cleveland Health Tech Corridor

Crimson Rock Capital acquired the mortgage note of the University Hotel and Suites in 2018. The firm subsequently acquired the fee simple interest in 2019 via a receivership sale and installed a leading, national management company. The hotel is in the process of being extensively renovated and repositioned to a Delta Hotel by Marriott. It will be a major catalyst for the continued growth of the Cleveland Health Tech Corridor, which lies between the Central Business District and University Circle. The property is located across the street from Live Nation’s TempleLive at Cleveland Masonic, Industrial Technologies Corporation (NASDAQ: AIT) and The Children’s Museum of Cleveland. It is a few blocks from AEG’s Agora Theater and Ballroom, half mile from the Cleveland Theater district, the largest of its kind outside of Broadway (NYC) and less than two miles from The Cleveland Clinic and University Hospitals.

https://sojournerglamping.com/

The Guestbook

Crimson Rock Capital is the lead/largest investor, a board member and advisor to The Guestbook, an early stage company positioned to disrupt online travel agencies (OTAs).

Through its proprietary Gopher Technology (https://joingopher.com/) and innovative structure, the firm offers great value propositions to travelers, hotel owners and hotel brands/chains.

The Guestbook, via Gopher, guarantees the lowest prices on hotels via direct bookings relative to any OTA, whereas the parent company increases direct bookings by over 20% through exclusive, patent-pending technology.

The venture consists of an excellent combination of an A idea with an A team and is well positioned for growth and success.

theguestbook.com/

EXITED DEALS AND RELEVANT PAST EXPERIENCE

Staybridge Suites New Orleans French Quarter/Downtown

Crimson Rock Capital sourced an off market deal and partnered with a hotel operator and leading Private Equity firm to acquire a compelling asset in an excellent section of the New Orleans central business district in 2014.

The acquisition price reflected a strong discount to replacement cost for a 17 story, all-suite hotel built in 2004, the second newest property in the city at the time. The investment team executed a robust renovation / repositioning and a management turnaround.

We accurately predicted that market would get more institutional and efficient based on strong fundamentals. New Orleans has experienced extensive growth and success since the time of acquisition.

staybridgeneworleans.com

521 Tchoupitoulas

Crimson Rock Capital sourced 521 Tchoupitoulas on an off-market basis and partnered with a hotel operator and leading Private Equity firm to acquire this compelling, historic residential/garage building.

The property was renovated, incorporated into this Staybridge Suites New Orleans French Quarter Downtown, adding 28 units and 60 parking spaces.

http://staybridgeneworleans.com

Holiday Inn Express New Orleans Downtown

Crimson Rock Capital sourced an off market deal and partnered with a Hotel Operator and leading Private Equity firm to acquire a compelling asset in an excellent section of the New Orleans CBD.

The independent property was under managed, under-improved and had excess land. The partnership completed a renovation, executed a anagement turnaround and affiliated the hotel with Intercontinental Hotels Group’s (IHG) Holiday Inn Express brand.

ihg.com/holidayinnexpress/hotels/us/en/new-orleans/msyka/hoteldetails/

5 Beekman Street Hotel & Residences

As Executive Vice President, Acquisition & Development, Dionis was involved in the acquisition, renovation and redevelopment of 5 Beekman Street in Manhattan’s Financial District. The project consisted of acquiring and renovating a historic office building (built in 1841) that had been closed for decades and constructing a 51 story residential tower. After an extensive competitive process, we decided to affiliate the hotel with Two Road’s Thompson Brand.

The combined facility created a 287-room Thompson Hotel, a 68 luxury condominiums tower, as well as Keith McNally’s Augustine Restaurant and Tom Collicchio’s Temple Court Restaurant. The Beekman – A Thompson Hotel has already won numerous awards, including, but not limited to "Excellence in Hotel Development" from ULI New York Awards, 2017, "Best New Hotels in the World" from Travel + Leisure, 2017, and Best Big City Sleep” from Jetsetter, 2017.

https://www.thebeekman.com/

The Old No. 77 Hotel & Chandlery

As Executive Vice President, Acquisition & Development, Dionis was involved in the sourcing, acquisition, and renovation of The Old No. 77 Hotel and Chandlery, a well located hotel and restaurant in New Orleans’ Arts district, in close proximity to the French Quarter.

The independent hotel was acquired, extensively renovated and repositioned as an upscale lifestyle managed by our partner, Provenance Hotels. The Old No. 77 Hotel & Chandlery was voted Travel + Leisure’s No. 13 Best Hotel in the U.S. in their 2017 World’s Best Awards.

The hotel is also home to Chef Nina Compton’s Compère Lapin Restaurant, which was named New Orleans’ 2016 Restaurant of the Year by The Times-Picayune

https://old77hotel.com/

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